How can a business survive the next lockdown or are we looking for the best delivery service and transferring visitors to remote work?
Choose a delivery service for the establishment and look at the delivery market in Russia as a whole.
Next tour:
with October 28 to November 7 Moscow is closing
with October 30 to November 7 St. Petersburg closes
with October 28 to November 7 Kaliningrad is closing
Restrictions are being introduced to varying degrees in all regions of the country
• Sochi (from October 30 to November 7)
• Kazan (from October 11)
• Nizhny Novgorod (from November 8)
• Chelyabinsk (entrance to restaurants located in shopping malls, from October 30 only with codes)
• Perm (from October 25)
• Voronezh (from October 11)
• Volgograd (from October 25)
• Ufa (from October 18, codes are valid in restaurants and cafes with more than 50 seats)
• Omsk (no exact information)
• Samara (no exact information)
• Rostov-on-Don (no exact information)
• Krasnoyarsk (no exact information)
• Novosibirsk, Yekaterinburg (no code required for catering, but don’t relax either)
And don't forget:
Vaccination with a foreign vaccine and visiting a restaurant in Russia are incompatible actions.
If in pre-COVID times we could talk about different formats of advertising and marketing programs, today the goal of any business is first and foremost to survive.
The only correct strategy for those who have decided not to give up is to try to use the current situation as an opportunity and compete for clients and increase the base of new visitors. Perhaps the only option left for those is to switch to delivery.
So many disputes and dialogues is being discussed on this topic among restaurateurs. But all disputes and dialogues end when it comes to the survival of a business.
If you are a restaurant, cafe or bar, don’t wait for the next wave, try to ride this one. Establish contact with your visitor through social networks and delivery services, and increase your sales while maintaining a decent face.
Let's go straight through the popular facts:
1. For most establishments, delivery is an additional sales channel, and it does not cannibalize the establishment’s main business.
2/3 of all respondents surveyed KPMG, canceled that the introduction of delivery allowed to increase the number of customers and orders, as well as the establishment’s revenue to 20% and even higher.
2. Organizing and maintaining your own delivery requires significant costs associated with logistics, costs for couriers, and costs for IT infrastructure, which is particularly critical for small and medium-sized enterprises.
3. Most restaurateurs agree that organizing your own delivery is most profitable when working for the future.
44% of study participants believe that delivery helped catering establishments survive the crisis associated with the COVID-19 pandemic during the first lockdown.
Also, you need to remember that Delivery Club covers 200 cities in Russia, but their own delivery operates in 68 cities. Thus, in the second quarter of 2020, the Delivery Club courier service delivered 56% of all orders, the remaining 44% was self-delivery of establishments.
30%
— this is the average commission that delivery services charge from restaurants
that's why restaurants refuse services Delivery Club and Yandex Food and are moving on to creating their own delivery or combining delivery using aggregators with their own system.
The optimal solution in this situation is to organize your own delivery, using a third-party digital structure and set of tools. This is exactly how they decided to act in the new delivery service from Wildberries, which will provide establishments with tools, and establishments, in turn, will organize delivery themselves, using these tools.
The service should be launched in a few days.
In the meantime, let's look at other options:
Delivery services
1. Chibbis
2. EDA.me
https://eda.me (Moscow)
Original picture: open source
3. FoodServer
https://foodserver.ru (Ussuriysk, Khabarovsk, Komsomolsk-on-Amur)
4. Armor-piercing
Anapa, Voronezh, Gelendzhik, Ekaterinburg, Kazan, Krasnodar, Moscow, Nizhny Novgorod, Novorossiysk, Rostov-on-Don, Samara, Tyumen
5. Delivery
6. Fasteda
https://fasteda.ru (Saint Petersburg)
7. Let's Order
8. EC Delivery
https://ekdostavka.ru (Nizhny Novgorod)
9. Around
https://dostavka.okolo.app (Moscow)
Tools for organizing your own delivery service
1. Starter app
2. Smartomato
https://smartomato.ru (you can try it for free)
3. Glovoapp
https://glovoapp.com (not in Russia)
4. FoodDelivery
Connection: 12,000₽
5. Delivery plus loyalty
Connection: 5,000₽
6. Tavern
Connection: 7,100₽
7. Tillypad
8. Deliverest
And of course: Wildberries, Delivery Club, Yandex. Food,” but everything has already been said about them.
Food delivery services do not work with everyone, there are conditions, more about this and about the delivery business in Russia in the ModulBank article - https://delo.modulbank.ru/food/food-home
A good article about correctly placing orders for delivery and how to prepare a restaurant - https://restoplace.cc/blog/organizaciya-dostavki-edy
An article in RBC about the presentation of dishes and whether it is generally normal for restaurants to use delivery for dishes that should be served in the hall - https://style.rbc.ru/news/601bb62b9a7947fd955e2ab0
For owner-partners of the FaceToPlace social network, we constantly publish closed reports, surveys, analytics on the work of catering establishments and more, social surveys and selections. All services from today’s article will be published in a closed channel for establishment owners in the format of an interactive table by region, which will be updated. Likewise, we for free We help establishments choose the best delivery service and set up all integrations.
Becoming a FaceToPlace partner is quite simple - confirm your establishment on one's own, or contact us, it's free)
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