Review of the Apple presentation September 15, 2020

Review of the Apple presentation, where they showed the Apple Watch Series 6, Apple Watch SE, iPad 8 and iPad Air, and also discussed new processors and services.

Apple Event (September 15, 2020)

Earlier there was news that there would be no updated iPhones at the presentation, since the company did not have time to finish the work due to the COVID epidemic.

The presentation was supposed to last 2 hours (I added the event to the calendar from the Apple website), but it only lasted an hour.

They showed iPad, Apple Watch and Fitness+

We spent a lot of time on services, but essentially followed the rules and showed what everyone was waiting for.

Apple is afraid to make big announcements and introduce new products... at least for now.

Apple presented Apple Watch Series 6

— New colors - aluminum red and blue, as well as gold and graphite for the steel version

— Measuring blood oxygen levels

— New chip based on the iPhone 11 processor

— Height level measurement

— New one-piece bracelet without clasp that stretches

— Several new watch faces and the ability to share them

— “Sleep” display mode is now 2 times brighter

— Waterproof

Price from 36,990 rubles

Also showed “budget” Apple Watch SE without an oxygen level sensor and with a processor like the Series 5.

Price from 24,990 rubles.

Also Apple refused the charging adapter in Apple Watch, it will need to be purchased separately. All for the sake of the environment (no).

iPad 8th generation:

- Last generation A12 Bionic processor (like iPad Pro 2018)

— Old design

— Home button and Touch ID

— 10.2" display with thin frames around the edges

- Apple Pencil support

— Smart connector for connecting third-party keyboards

Price from 29,990 rubles

iPad Air

– 5 colors including pink, green and blue

— 10.9" display with 1440p resolution

— Touch ID built into the power button

— New 5nm A14 Bionic chip - the same will be in the iPhone 12

- USB-C port instead of Lightning

— Price from 55,900 rubles

iOS 14, iPad OS 14 and watchOS 7 will be released tomorrow (September 16).

Regarding iOS 14 and WatchOS releases, by build number we receive a “LongUpdate” update (in other words, the latest beta will simply become a release without changing the build version and without changing the code).

Also new are the A14 processors, which once again push the limit and move to a 5-nanometer assembly process. The technology was purchased from Samsung.

Typical presentation with nothing to show

Apple is like a dead corpse that once a year is dug up and thrown into the crowd...

Services are great

But I increasingly don’t understand the direction of the company’s movement... they grab onto different things and go into services and at the same time buy out technologies and technical processes from other companies...

“from the very beginning we had a goal and we stuck to it”

😕

Yes, it’s beautiful, yes, it’s technologically advanced... but it’s becoming more and more soulless and more and more disconnected from people.

Apple Watch 6 and SE 13k₽ for an oxygen sensor.