Presentation of the project Kitchen in the area (Pitch Deck)

Investment presentation of the hyperlocal FoodTech project for home cooking by subscription

Presentation of the project Kitchen in the area (Pitch Deck)

⬅️ Return to full White Paper | 📊 Financial model | 👨‍🍳 Production

Cuisine in the area: Home-cooked food as a basic public service for the city
Cuisine in the area: Home-cooked food as a basic public service for the city

Slide 1. Problem: Everyday dead end of the metropolis

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500+ часов в год

Житель тратит 1.5–2 часа ежедневно на магазины, стояние у плиты и мытье сковородок.

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Ресторанная доставка не лечит

Фастфуд слишком дорог (от 45k ₽/мес) и вреден для ежедневного рациона.

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Рационы из коробок

Привозят холодную еду раз в 3 дня через весь город с консервантами.

Slide 2. Solution: Hyperlocal kitchen with open subscription

A modular kitchen (35–45 m²) right in the residential complex prepares **simple homemade food** (borscht, soups, porridges, cutlets, purees) according to GOST canteen standards and delivers it hot to the residents’ table in 5–15 minutes.

Chefs work according to strict technical specifications and electronic portion scales with guaranteed payment
Chefs work according to strict technical specifications and electronic portion scales with guaranteed payment

Slide 3. Business model: Win-Win-Win

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Честная цена: 750 ₽/день

3 полноценных приема пищи = 22 500 ₽/мес на человека (дешевле закупки в супермаркете).

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Food Waste < 1%

100% предоплата подписок на неделю вперед сводит продуктовые списания к нулю.

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Пакетная доставка

Развозка 10–20 заказов в один подъезд/лобби снижает логистические затраты в 3.5 раза.

Slide 4. “12 dishes” food matrix and flexibility

Daily choice of 3 breakfasts, 3 soups, 3 hot and 3 side dishes + support for diet tables
Daily choice of 3 breakfasts, 3 soups, 3 hot and 3 side dishes + support for diet tables
  • Tariffs 5 days (Mon-Fri) and 7 days: “Gastronomic weekend” option with area restaurants.
  • Smart freezing: freezing any days in the application without burning money.
  • Diet tables (Diets No. 1–15): therapeutic and gentle nutrition according to medical standards.
  • Thermal stickers: The exact composition, KBJU, time and expiration date are printed on each box.

Slide 5. Logistics: Own staff + Yandex Delivery

The courier leaves the batch of rations in the lobby in 5 minutes or takes it to the door
The courier leaves the batch of rations in the lobby in 5 minutes or takes it to the door
  • Delivery “To the lobby/postamat” of the residential complex: saving courier time and discount for the client.
  • Delivery "To the door of the apartment": classic comfortable service.
  • Surge Pricing (x1–x3): attracting additional couriers during the morning and lunch rush.

Slide 6. Financial indicators of 1 point (35–45 m²)

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CAPEX: 1.4 млн ₽

Аренда, ремонт по СанПиН, пароконвектомат, плиты, весы, термопринтер и маркетинг.

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Выручка: 3.55 млн ₽/мес

При базе в 150 ежедневных подписчиков (6–10% от квартир среднего ЖК).

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EBITDA: 1.07 млн ₽/мес

Чистая рентабельность ~30% после вычета сырья, ФОТ, аренды и налогов.

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Окупаемость: 3–5 мес

Точка безубыточности (Break-even) достигается уже на 55 подписчиках.

Slide 7. Go-To-Market and cash gap protection

  • Waiting List & Crowdfunding: campaign in residential complex house chats 1–2 months before the opening of the kitchen with a 20% discount for the first 50–70 residents.
  • Opening just above the breakeven point: launching a kitchen with an already formed and prepaid pool of tenants.
  • Franchise scaling: replication of the model across microdistricts with a single Open Source core and AI agents.

Contacts and partnership: the project is open for investment, pilot sites in new residential complexes and culinary teams.